One of the biggest challenges for any business is training is how to balance training staff and getting the job done.

The translation and localization industry, as we know, can be very manic and stopping to take a breath and learn new skills, can be very difficult to achieve.

Forward-thinking companies need to take training seriously. A lack of training for your staff can lead to poor motivation, a lack of the skills and know-how and in the end can lead to the loss of some of your top talent.

Investing in staff training is a must. The good news is that training doesn’t have to mean going out to get proposals from training companies, investing lots of time or spending a lot of money.

You can offer training in quick, fun and innovative ways whether that be seminars, online courses or even quizzes.

One asset many companies do not use enough for staff training is the company blog.

A blog is not just about communicating with the outside world, i.e. your clients and prospects.

It should also be about internal communication – helping the people in your organisation better understand the services, their roles, the skills they need, the language they need to use with clients and technical insights into language, translation or localization. The blog can be used as a great tool for employee engagement.

So what are some practical things you can do in your company?

1. Put someone in charge

Identify someone in your company who has the skills to take on the blog. They should be good at understanding the needs of both clients and colleagues as well as identify some of the “hot” topics the team needs to learn about. They should work with all the stakeholders in the company, including marketing, to ensure everyone is linking and syncing their efforts.

2. Be consistent

The worst mistake any company can do is to make a song and dance about a new training initiative, get their staff excited, and then not follow through. It is vital that the initial energy and vibrancy is maintained throughout the process and that promises are delivered on. Commit to a certain number of blogs per day/week/month and stick to it.

3. Diversify your content

Remember although you are using the blog format it doesn’t mean that your blog should only contain words. Include videos, quizzes, games, links and anything else that can help diversify the learning experience. Everyone learns in different ways so try to be creative with your content.

4. Involve leaders

Leadership, management and experts all need to get involved with blog content. Even if it is only now and again, their opinions and insights are invaluable in terms of spreading the knowledge through the company. Liaise with such people and see where they can contribute.

5. Apply the learning

Encourage your team to apply their learning in real life situations whether in a meeting or on the phone with a client. Congratulate those who are clearly and audibly using new pieces of knowledge or vocab to improve the customer’s experience. Team meetings should always include some time to discuss where and how the blog is being used positively and where it could be doing better.

Investing in your staff is vital to retaining talent, serving your clients well, and growing as a company. The blog offers a great opportunity for this as well as giving your website a boost in search engines.

Need some help with your blog? We run Blogging for Business courses for the translation & localization industry.