…in a noisy, crowded marketplace, shouting about your company in the right way is essential to being noticed.
Our course equips learners with the skills, techniques & tips to help them amplify the company voice through marketing & PR with purpose.
The training teaches the fundamentals of digital & direct marketing alongside PR and external communications within the context of the translation & localization industry, supporting clients in creating messages that get them heard loud and clear across all media.
Marketing & PR Training Course
Our exclusive workshop, designed for professionals working in translation & localization companies, focuses on how you go about marketing your company, creating a brand and establishing your place within the industry.
A hands-on, fun and challenging workshop, the training is designed to ignite the imagination and translate ideas into practical marketing projects.
- Who for? Marketing, Sales, Business Owners, Account Managers
- Duration: 4-hour / 6-hour (workshop) or 2-hour (webinar)
- Delivery: Face-to-Face Workshop or Online Webinar
- Style: Interactive, practical, group-learning backed with theory and case studies
- Marketing basics: theory, principles, translation/localization case studies, PR, tools
- Channels: social media, digital, website, offline, exhibitions & events, press releases
- Client behaviour: analysing verticals, profiling clients, expectations, needs, wants
- Strategy: planning, goals, stakeholders, investment, research, ROI, monitoring, language
- Identify what makes for a successful marketing strategy, campaign or investment
- Explore translation & localization examples of successful marketing & PR
- Evaluate strengths & weaknesses in your current marketing approach
- Learn skills and discuss ideas to take your marketing to the next level
- Present real and innovative ideas that can identify your brand as different
Request Full Course Information
If you would like a full overview of our marketing & PR training course, please contact us using the form below… dziękuję!
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